I bumped into this interesting article on the love we share for Japanese make-up. I have always been so tempted to order from adambeauty.com but I alway get worried if the product will show up on my skin and how it will. Let me know what you think of this article.
But the many Western women who have recently started seeking out Japanese cosmetics online aren’t trying to turn into Gothic Lolitas. Instead, they’ve been drawn in by what they say is the products’ quality, superior to American or European brands — even when it comes to the cheapest drugstore finds.Link to the entire article
“It’s a bit of a stereotype that Japanese makeup is all about the white face and over-the-top mascara,” said Rowena Fan, 28, a Manchester, England-based online marketer who also blogs at cosmetic-candy.com. “If anything it’s about healthy flawless skin, glossy lips and natural eye makeup.”
Katharina Mehilba, 30, a law student in Innsbruck, Austria, who said that 95 percent of her cosmetics are Japanese, agreed that the look was understated. “It’s about light skin, subtle lipstick, and soft shimmery eyeshadow colors that move from light to dark up the lid,” she said.
Ms. Fan has been buying Japanese makeup for about five years and was turned on to it by a trip to a counter of Shu Uemura, a Japanese brand that has been sold in the United States since 1997, but now is available only online at shuuemura-usa.com. “There were so many colors and textures that I became addicted,” she said. Another Japanese brand, Shiseido, is also widely available here (last year the company acquired the popular mineral-based line Bare Escentuals), but Ms. Fan was interested in more elusive quarry. She started researching Japanese brands that were available only in Asia and ordering them online. Koji eyelash curlers, Jill Stuart eyeshadow palettes and Kiss Me Heroine Make Smooth Liquid Eyeliner (“super thin,” she said) are some of her favorites.
“I love how the brands focus on perfection,” she said, “perfect skin, perfect lips, perfect lashes. There’s such meticulous attention to things like how a mascara brush works or how black a new eyeliner is.”