New York Times Article: Makeup From Japan to Your Mailbox

I bumped into this interesting article on the love we share for Japanese make-up. I have always been so tempted to order from but I alway get worried if the product will show up on my skin and how it will. Let me know what you think of this article.

But the many Western women who have recently started seeking out Japanese cosmetics online aren’t trying to turn into Gothic Lolitas. Instead, they’ve been drawn in by what they say is the products’ quality, superior to American or European brands — even when it comes to the cheapest drugstore finds.

“It’s a bit of a stereotype that Japanese makeup is all about the white face and over-the-top mascara,” said Rowena Fan, 28, a Manchester, England-based online marketer who also blogs at “If anything it’s about healthy flawless skin, glossy lips and natural eye makeup.”
Katharina Mehilba, 30, a law student in Innsbruck, Austria, who said that 95 percent of her cosmetics are Japanese, agreed that the look was understated. “It’s about light skin, subtle lipstick, and soft shimmery eyeshadow colors that move from light to dark up the lid,” she said.

Ms. Fan has been buying Japanese makeup for about five years and was turned on to it by a trip to a counter of Shu Uemura, a Japanese brand that has been sold in the United States since 1997, but now is available only online at “There were so many colors and textures that I became addicted,” she said. Another Japanese brand, Shiseido, is also widely available here (last year the company acquired the popular mineral-based line Bare Escentuals), but Ms. Fan was interested in more elusive quarry. She started researching Japanese brands that were available only in Asia and ordering them online. Koji eyelash curlers, Jill Stuart eyeshadow palettes and Kiss Me Heroine Make Smooth Liquid Eyeliner (“super thin,” she said) are some of her favorites.

“I love how the brands focus on perfection,” she said, “perfect skin, perfect lips, perfect lashes. There’s such meticulous attention to things like how a mascara brush works or how black a new eyeliner is.”
Link to the entire article


caroline said...

I'm korean and I find this true for korean cosmetics and skincare as well. skincare and (good) makeup are all affordable in korea. they see it as a necessity rather than a luxury. and it's funny bc my aunt was here for the holidays and her skincare had like 6-steps. I was shocked, but at her age, her skin is so nice...

4:27 AM
Mansión Croft said...

I have not tried the Shu Uemura products :(. In my country the most popular product of this brand is the eyelash curler: is a best-seller!!. Greetings from Spain and I love your blog and looks!.

3:57 PM
ash89 said...

heyy. I read one of your posts on ardell brow and lash growth accelerator. My eyelashes have been falling out a lot :(
You think I should give it a try?

2:27 AM
Anu said...

hi caroline,
any idea on the products you aunt was using? i love to hear about people's beauty habits.

hey mansion croft.
they have some beautiful colours, with great pigment (shu that is). but i cant get myself to order form adam beauty not knowing the other products at all.

hey ash89:
any idea on why your lashes are falling out? some mascaras made my lashes fall out. other times it was hormones or stress. or even bad diet. try to see what the culprit is. if you want to try out the ardell lash growth accelerator, i'd say give it a try. it certainly helped fortify my lashes and make them stronger which in turn helped with the breakage. let me know how it went.

2:09 PM

Jessica said...

Your blog is pretty awesome. You should enter it in's Beauty Blog Contest to win a free professional makeup artist kit and tons of other free beauty stuff.

11:56 AM
BeautyParler said...

I love Japanese beauty products too & they're really good quality.

7:23 PM
hairdressers london said...

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12:41 AM
juesdollybeautified said...


8:45 AM
Beauty School Reviews said...

I love over the top mascara!

9:27 AM
Beauty School said...

Great post about Japanese make-up. I will have to look into it.

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