Breaking News: Start Botox Earlier. Walmart Targets 8-Year-Olds With Anti-Aging Make-Up

I'm having a slight WTF moment here reading this article. I'm not sure it's a joke or what. I sure hope it is. Because botox wasn't around when I was 10 (giving the anti-aging treatments 2 years to work here), so now I need something more heavy-duty. But in all honesty 'WTF'? Please read this article to understand why I am perplexed.  Here is an excerpt:

Retail giant Walmart has added a new range of anti-aging make-up to its shelves - aimed at young children. The new 'Geo-Girl' beauty line is said to be aimed at the 'tween' market of 8-12 year olds, and will include blusher, mascara, face shimmer and lipstick that is 'mother approved', as well as anti aging products.

According to the marketing team behind the line the formulas are designed for 'young skin' and contain natural ingredients.


Hijabi Apprentice said...

What kind of madness is that smh!

10:49 AM
Chica said...

Wow, that's crazy. To avoid the kids seeming over-sexualized, they offer parents the benefit of makeup being better for kids' skin. Sounds like a ridiculous marketing ploy.... Until you consider all the parents out there who give their kids boob jobs, nose jobs, and other cosmetic surgery gifts for their 16th bdays or HS graduation. Ugh. Anyway, just occurred to me... it's sort of the logical extension of all those kiddie beauty pageant stuff that now have entire tv shows based on them.

2:02 PM
Anonymous said...

It's not surprising. It's just one more thing that will promote the idea that being a mature adult woman is the kiss of death. How many will take up the Britney Spears--eternal slutty teen---image? I mean, do kids have anything to look forward to with attaining adulthood? This sort of thing with its implication that your best years are behind you at 15 (look at the ages of models and the teens-who-live-like-rich-independent-adults programs on tv) and maturing is bad and should be hidden/stopped/denied is not a good sign.

12:17 PM
cruz.faithkimberly said...

I love this look! You are so talented. :) I want to be a great make up artist too, so I signed up for school! :) Its called Academy of Glam & its based in Miami, FL. You might want to check them out! The owner/founder is coming up with a book later on this year, and they’re filming a reality show about the school! How awesome is that? Check them out at & even if you’re NOT from Miami, tune in because they always have inspirational messages, podcasts, etc!

9:53 PM
Anonymous said...

Very WTF. I think the 90s was the last era of tomboys, the last era in which people knew what tom boy meant.

And regarding botox, I heard that your body never processes it. So let's say you get your forehead treated. It accumulates and accumulates and eventually, your brow swells and falls further than it ever would have, and no longer do you look 12, you are now Neanderthal Chic. Scary!

7:10 PM
Anonymous said...

Hey Anu!
My top lip is brown and my lower lip is pink, so when I wear lip glosses it just looks so odd! i was wondering if you might know of any lip gloss or lipstick or any other product I could use to make my lips seem the same colour?
thanks :)

11:55 PM
hairdressers london said...

Thanks for your tips; a very popular makeup trend at the moment involves neutral colored eye shadow with bright, bold liner. These are great guides to help lean about this. The concept is relatively new to many of us, and anything like this that can help us understand the value is very welcome.

5:30 AM
Chica said...

Hi Anu, I was wondering if you can do a video on how to do the Halle Berry makeup in this picture.


12:56 PM
Chris said...

I am actually not surprised. It is so sad, but we are living in a world where Kim Kardashian is what is considered beautiful (and she has undergone extensive plastic surgery), and where talent comes second to fame. It does not matter if young people do nothing with their lives, as long as they look beautiful while doing nothing.

1:44 PM
Sharon said...

Well as the story goes, anything for a buck. As well as all of the other points mentioned by the other posters.

3:15 PM
Little Red Hen said...

Wrong on so many levels. Not sure 8-12s should be wearing makeup, certainly shouldn't be worried about ageing and why does ageing have to be the kiss of death (excuse the pun)? Sends all the wrong messages to children about what to aspire to - I agree totally with Sharon above.

12:44 PM
Anonymous said...

Hi...Can you suggest me a good concealer?..i tried few in stores but they looked patchy and scaly. I have absolute dry skin.Any help would be really appreciated.

5:05 PM
Khush Singh Celebrity & Bridal Makeup Artist said...

This is madness. It does not make sense and creates an unreal impression for very young minds.

10:51 AM

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