Once in a while I'm blown away by a product, and then I find inventive lists to put it on. There is no plausible reason why I can't concoct some celebration or the other for which I can gift YSL's Rouge Pur Couture lipstick to myself (and then I remember the price tag and then am happy with my current stash). If reality wasn't such a bitter and rather loathsome thing, I would have accumulated all the Rouge Pur Couture lipsticks by now.
YSL's Rouge Pur Couture comes in YSL's signature golden casing, which in my rather unpopular opinion is always a bit bulky but I think I can suffer (silently, but careful not to ruin my mascara over it) for the sake of beauty. The lipsticks are available in a wide range of shades and I prefer the shade selection over their widely-loved Rouge Vulopte.
The standout aspect of these lipsticks is their texture. YSL terms these lipsticks as being medium to full coverage and I agree. You can build intensity as you please. The texture however, is to die for (or in my case, write a Dear Santa letter asking for the Rouge Pur Couture lipsticks, put the letter under my husband's pillow while he sleeps, and feign complete innocence until after Christmas). The lipsticks feels so light and there is no heavy or waxy feeling that is usually associated with lipsticks. It feels like a thinner version of nivea lip balm on my lips.
The lipstick itself is fairly hydrating and I can see others appreciating this, but I always need balm no matter what I put on my lips. As my lips always, without fail, feather as the day go by because of dryness, I had to moisten my lips with balm. However, this was done with slightly less frequency.
The colours I tried were No. 1, which is a gorgeous blood red, but unfortunately shows up a bit more orange than it is in real life. It didn't bleed all day and it's lasting power is impressive. A great lipstick for many a desi red-lip lover.
I also tried No. 10, which is a cool, slightly mauve berry colour. I at first didn't think it would look good since it's much cooler than my usual colours but it's a great step away from my comfort zone without being too bold.