Revlon's Polling on Rihanna as a Covergirl

In possibly the most tasteless beauty news on the planet, I read a report on TMZ which stated that:

"An online survey is circulating by the folks over at Harris Interactive. The survey -- which we've learned was commissioned by Revlon -- features a Covergirl commercial for mascara. It then questions people if they are aware of the person in the commercial (without saying Rihanna's name), if they've heard about her in the news lately, if they have an opinion about the person and if they feel the person is "an appropriate spokesperson" for the product. The obvious implication here -- are women pissed off that Rihanna got back with Chris Brown and therefore would be less likely to buy Covergirl products? That's what we're thinking."

This has got to be possibly the sneakiest, most underhanded marketing strategy around at this moment. Regardless of how stupid I think Rihanna is, this study has to be the most insensitive, vile thing I have heard of in a long time. I do agree with others in that CoverGirl will probably end up dropping Rihanna as their spokesperson but Revlon's study is so classless that I actually feel like making sure no Revlon product comes my way ever again. While I'm not sure how strong my resolve will actually be, I'm curious to hear your responses about this.

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Exotic Lady said...

I just discovered your blog yesterday and I must say spent about an hour looking through it. I love it! I am so proud that there are smart Indian woman who are willing to speak up and out about some long held racially prejudiced beliefs not only within Indian culture but in general. I find your blog well written and refreshingly candid (not to mention funny as hell at times!). I have spent a few years in Nepal and am very familiar (and in love) with East Asian/Indian culture overall (I have also been several times). Bravo!

8:13 AM
Anonymous said...

Agree , very tasteless and insensitive , cover girl dropping her is their prerogative
but I am not sure this will up revlon sales which I guess is what the are aiming at , may just have a negative affect
shows how murky sales pitches and business stakes can get


8:45 PM
Join the Gossip said...

Wow, that's a pointless survey for Revon....kinda sad.

9:55 PM
neha said...

I don't really find anything wrong with the study. I think that Rihanna is being an idiot and have no problem with a major company tell her that the general population thinks she's an idiot as well.

6:16 PM

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