One of my biggest pet peeves is the horrid array of colours targeted towards Indian women. Last year I visited India after a long, long time. The mother ship(a.k.a. the make-up counters) called out to me and beamed me in. My first reaction was to check out the lakme counters since you can't get it out of the country. Unfortunately, the current trend is to use frosty pink or a cadaver purple on the lips. Never a good move. To top it off, there were no pressed powders made for dark skin. I dont wear foundation but i use pressed powder when i go out. Must blot the oilies. Instead, the counter had only an array of four, yes four, shades. Lakme, if you're reading this(which I highly doubt), this is not a good way to fulfill all your target audience's needs.